SEO Tampa

Search Engine Optimization and Making Money on the Internet

This is the second type of seo that there is, and it is proven to be much more valuable than onsite seo when it comes to ranking in the search engines. Now content on a site is great, it is a great way to make sure that your site never gets banned from teh search engines, if you have good valuable content then you will never get banned, but when it comes to getting ranked for a keyword content is not king. Backlinks are king when it comes to getting ranked in search engines.

If a search engine is crawling a site it also visits the links that are on that site, (for most search engines, some search engines will not follow if teh link has a nofollow tag on it) and that will give your site more relavancy for your keyword, if the keyword is anchored. If you are lost then I can explain.

Let us say the name of your business is Johns Club Shop, and your url is www.johnsclubshop.com, and if someone links to you with the url, you are only getting authority for that domanin name, which no one is going to search for, and you will have it anyway by default. Now if someone linked to you as “Johns Club Shop”, that will increase the brand name of the shop, not many people are going to search for that unless you are allready a well established business that has their brand name out there. Now if some linked to you using the anchor text “cheap golf clubs”, then that would give you relevancy and authority in the search engines for that exact keyword phrase, simple right?

So how do I go about getting these backlinks, well their is the google way, which states if you write quality content, then people will link to your site. As this may be true, who is to tell them what keyword to anchor your text as? Remember I talked about the importance of the url, now if your url is www.cheapgolfclubs.com, and many people are linking to you with the url, as many webmasters do, you will get authority for all of those keywords, because they are in the url amd people are linking the url, although the ideal anchor link would be “cheap golf clubs”.

It is also a big importance as to where these links are coming from, as the importance, or authority of the page. The authority is roughly measured by incoming links and the quality of incoming links, and the age when it comes to most search engines.