SEO Tampa

Search Engine Optimization and Making Money on the Internet

Search engine optimization, also know as (SEO) is the process of a site ranking high in a search engine. There are two types of search engine optimization, and if they are mastered, then your site will be ranked the highest in the search engines. The two types are onsite optimization and offsite optimization. This post I will be discussing onsite search engine optimization.

Onsite Optimization - This consists of how a search engine spider or bot sees the content on your page. There are many factors that come into play, mainly the use of the keywords you are trying to target. The part of onsite optimization that plays the biggest role is the url itself, so when you are purchasing a new domain name make sure that it has at least one of the keywords you are trying to target. For example if you wanted to put your business on the web, and your store specialized in selling golf clubs, you would want the words “golf clubs” somewhere in the URL for maximum onsite seo. This is not necessary to rank high in the search engines, but it does help a lot.

The url plays a big role on how your site ranks for keywords because it is the first thing that the search engine spoder is going to see, from there it will look at the title tag of the site. They will be crawling and recording the keywords that are in teh H1 and other H tags going down the line. Another way to tell the search engine spider what your site is about is by bolding keywords. A bold or strong tag will work, but do not overdue it as if you are constantly stuffing and bolding your keywords on your page, you could get penalized by the search engine.

Another good practice of onsite optimization is to avoid duplicate content. Again, you can still rank very well using duplicate content, but if you have original content your site will be much more optimized when it comes to onsite search engine optimization.